Forensic Fundraising: Unearthing the (Un)Usual Suspects

Forensic Fundraising: Unearthing the (Un)Usual Suspects

Courtroom, Arts Court
Ticket price: $20
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Fundraising is all about connecting the right person with the right ask, for the right amount, at the right time. But what happens when you’ve exhausted your current list of sources? This is where prospect research can give your campaign a big boost, by exploring options for finding new donors, foundations and corporate sponsors. 

Join Melanie Fulop, Researcher/Writer for The Kidney Foundation of Canada, as she introduces the basics of prospect research, familiarises you with a variety of both free and cost effective research tools, and shares some fun tips on how to best use Google Search.

Attendees will leave the session with the skills and knowledge to implement aspects of basic prospect research into their fundraising work, and will be given profile summary templates to assist them in their research efforts.



Mélanie Fulop

Mélanie Fulop is a Carleton University Alumna (Bachelor of Arts in Communication Studies) whose first career was in Marketing at The Canadian Museum of Civilization Corporation (now The Canadian Museum of History). Active volunteering at various fundraising events led her to the non-profit sector, working with organizations such as the Co-operative Development Foundation, The Rick Hansen Foundation, The Heart and Stroke Foundation of Ontario, and World Vision.                                                                  

Prior to joining The Kidney Foundation of Canada as Researcher/Writer, Mélanie worked at the Boys and Girls Club of Ottawa as a Philanthropy Officer. In both instances, she drew on her knowledge of successful grant writing techniques. She has also shared her skills with other non-profits like the Dovercourt Recreation Centre and the Anxiety Disorder Association of Ontario.

Mélanie’s board level participation with the Ottawa Chapter of AFP has raised her appreciation for the fundraising industry, while her past involvement with the United Way of Ottawa’s Speakers Bureau gave her an opportunity to share her heartfelt reasons for switching to a career in the non-profit sector; the latter experience recently earned her a Community Builder Award.

Mélanie is also a member of The Association of Professional Researchers for Advancement (APRA) Canada.