Now That You’ve Got Them, How Do You Keep Them?

Now That You’ve Got Them, How Do You Keep Them?

Ottawa School of Art, 35 George Street, Library, 3rd Floor Ottawa, ON
Ticket price: $20-$30
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You have done the work and built your audience, now what? How do you not only keep them engaged, but also get them more engaged? How do you get them to talk about your work and attract other people? This session will explore the concept of stewardship – how you continue to build your relationships with supporters and leverage these existing relationships to continue to grow your audience.

Session facilitators:

Mena Gainpaulsingh

Mena is a fundraising professional and consultant specializing in fundraising strategy, individual giving, capital campaigns, grant writing and event management. She has worked in the sector for more than 18 years, initially at the Medical Foundation for the Care of Victims of Torture, where she worked on a capital campaign to build a new treatment centre for torture survivors. She now heads up Purposeful Fundraising Inc, a consulting firm that specializes in fundraising program assessment, strategy development, training and mentorship.

As a fundraising consultant, Mena has worked for a broad range of organizations, including WaterAid Canada, Starlight Children's Foundation and Virgin Unite. In a voluntary capacity Mena has sat on the boards of the Institute of Fundraising, the Institute of Fundraising's National Convention 2010, the Steering Committee for Starlight Children's Foundation and served as Co-Chair of the Fundraising Committee for Ottawa Rape Crisis Centre. She currently serves on the Boards of the Rideau Valley Wildlife Sanctuary and the Association of Fundraising Professionals, Ottawa Chapter, where she is Vice President of Professional Development.

Toni van Eeden

Toni is a personal branding coach, creativity consultant, speaker, and vlogger. She helps entrepreneurs build a brand that is more than just good looks. She builds brands that are authentic, heart-centered, and resilient. In other words, something that's built from the inside out. Most recently and until February 2017, she was the CEO of RedBrick Rooster Inc. She has handed over the reigns to her business partner to pursue a new adventure in branding.