Social Media: Tracking Your Reach and Measuring Against Objectives

Social Media: Tracking Your Reach and Measuring Against Objectives

Arts Court 2 Daly Ave
Ticket price: $20
Register Now

Kelly's Powerpoint

Join social media expert Kelly Rusk for this interactive session dedicated to understanding social media analytics. What free or low cost resources are out there to help you track your reach? What are they telling you? How do you use this information to foster awareness and grow your following? How do you tie social media success back to your organizational goals? Kelly will provide insider information about different social media metrics and reveal how these tools can contribute to your overall success.


Kelly Rusk

Kelly Rusk is a Digital Director and Partner at Banfield Agency in Ottawa. She brings a diverse background stretching across e-marketing, communications and public relations with demonstrated expertise in social media and a key strength in measurement and reporting. Her work experience ranges from both agency to client side and includes creating and executing social media strategies and communications plans for a wide range of clients including the National Arts Centre, Iridium Satellite Communications, and many government departments (CRA, PWGSC, Industry Canada, Statistics Canada). An accomplished blogger ( and recognized social media influencer (@krusk), Kelly is a sought out speaker on the topic of social media and public relations and has presented at events across Canada and the US.